I have done a lot of investigating and talked to a fair number of people. As of today, I would say that our plan for getting our word out should be to distribute our press release to one submission service. The best one I have found is Business Wire. I have included the publications they work with for releases. A few of these are major news sources that people like Yahoo use for getting news like Reuters. According to Yahoo, this is the only way our news will show up on their site (they mentioned BusinessWire.com and PRNewswire.com).

I have included a Word document that lists the various places our news will be distributed if we pick this company and this demographic (which I think is our space). I'm keeping this list as a reference and then creating my own list of sites or magazines that these guys do not cover.

The cost for this organization is $100 membership fee. Each press release is $525 for up to 400 words. Each additional 100 words is $135.00. At the very least, I think you should figure this kind of stuff in your budgets for the business. There is no cheaper way to get our name out there. We probably would not do more than one press release per month. I'd be surprised if we did that many.

Randy Thompson suggested it might be a good idea to contact media people directly, but based on the sheer numbers of publications we need to hit, I believe that could be a full time job and then some. I think using this service makes sense for us given the limited cycles we have between us.