[Zope-dev] Competition

[Danny William Adair]

On Friday 07 December 2001 12:57, Clark O'Brien wrote:
> I don't think ZC feels this way.
>
> Note the comment by Hadar Pedhazur, Chairman of Zope
> Corporation:
> comment
> at:http://www.zope.com/News/PressReleases/DC2ZC
>
> "This name change is intended to ensure that Zope and
> the company that develops Zope are more closely
> associated with one another in the marketplace."

Clarifying a brand.
Starting as "Digital Creations" gives you the flexibility to explore more 
fields than Zope. Once you start putting all your (and other people's) money 
on that one horse, you make sure everyone knows who's the jockey.

That's how it's done.

hth,
Danny