[Zope] Front door on the Zope web site (Was Re: [Zope] SmartWorker)

[Max M]

As an advertising dude I would like to make a few suggestions:

A product can be described via 3 parameters

Features, Solutions and Values.

1) Features
What can the product actually do. What is it's technical limits. It's
possibilities. Pure concrete data about the product. Technical meassurements
is in order here.

2) Solutions
What is it a solution to. Which problems does it solve for the customers.

3) Values
This is what makes a brand. The core values of the product. It's ethics.
It's etheric values. Those values which cannot be easily quantified. (For
eksample Volvo don't sell cars with airbags or seat belts or whatever. They
sell the worlds safest cars! If you try to sell ar car with an airbag you
are only ahead in the game as long as no other car has airbags. If you sell
the worlds safest cars you will always be ahead, and the customers will get
that impression of the brand.)

Another interresting parameter is the USP (Unique Selling Point). What is it
that distingusihes this product from all other products.

Shooting from the hips, here are some of the information that should be on
the zope site:

1) It's an advanced webserver. It can build very advanced websites. You
don't start from scratch everytime you build a new website. You can reuse
code much more easily than with other webservers.

It's open source

It's easily extendible through Python

You can easily use legacy databases

It's fast (fast enough?)

It's based on Python which is fast and easy. It's much more productive than
(any language here) It is based on the Medusa webserver which is also very
fast.

2)
For managers: With zope you can deliver on time and on budget easylier than
with other products because...

For Technicians: With Zope each person can concentrate on what they do best.
Programmers program. Designers does design.

3)
It will never be obsolete, because it's open source.

It's better to share the drudge of making the framework for a very
configurable webplatform/application server with other companies around the
world because you share the work but gets alll of the benefits. Then you can
focus on added value.


Well... the rest of you on this list can probably put in some good ideas
under the 3 parameters.

Regards

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Max M Rasmussen,   New Media Director    http://www.normik.dk   Denmark
e-mail                                   mailto:maxm@normik.dk