[Zope] A Tale from IBM land...

[Chris McDonough]

Peter Bengtsson wrote:
> 
> > hoped.  But it's still a fact that people don't like to buy something
> > they haven't seen on TV...
> 
> Well said!
> ...OSS failure in a nutshell.
> 
> When is Digital Creations going to apply the marketing campaign it needs to
> gain the "same" status?

The marketing folks are gearing up, but it's a tough thing... there's
plenty of ways to waste money doing marketing, and they need to spend
wisely.  They're smart folks, however, so I have faith that they'll
choose the right venues.

> I'd love to see Digital Creations at Mobile Business
> Solution exhibitions just like Vignette for example.

Well, we did exhibit at Internet World(?), and recieved a Best of Show
award if that means anything.

There's a list of shows that DC is planning to go to here: 
http://www.digicool.com/news/tradeshows/view

> Or just say "we're into e-this and e-that and we store everything in
> XML-this and XML-that".
> 
> The more "e" words and "XML" words the better the product! (sure)

Well, I think that's part of it (unforunately), but the bigger part of
it is having an audience consisting of people with money to spend,
regardless of the buzzwords du jour.

- C