[Zope] A Tale from IBM land...

[Jon Edwards]

Another marketing suggestion! :-)

Are people with the marketing concept of "Positioning"? There's whole books
written about it, but the basic principle is that people can only hold in
their head a very simpilfied map of any market-sector. So, you should come
up with a "positioning-concept" that helps them relate to your product in an
advantageous way, in relation to your competitors - to position you on their
mental-map.

The CMF has "Content Management in half the time", which I think is a
perfect positioning statement! Says everything you want to say in one
easily-remembered phrase

For Zope, how about "Web Applications in half the time"?

Once you decide on a statement, it becomes your catch-phrase, and you use it
EVERYWHERE, all the time - on every page of the Zope site, in every DC
employee's email sig, etc, etc.

HTH. Back to some real work! :-)

Cheers, Jon