[Zope] A Tale from IBM land...

[Jon Edwards]

> -----Original Message-----
> From: Jerome Alet [mailto:alet@unice.fr]

> Given DC folks' level of participation to this mailing list,
> this would be very boring, very soon.
>

OK, perhaps that was a bad example :-)

But, then again, that's kinda the point! How many times in your life have
you seen "Coca-Cola, it's the real thing"?

Are you bored of it? YES!

Do you remember it whenever you think of Coke? Probably!

A positioning statement works in the same way, but carries more of a
message, rather than just a meaningless slogan.

Cheers, Jon