[Zope] Barnes & Nobles Putting Zope Books in the wrong place! !!!!!

[sean.upton@uniontrib.com]

As much as it would be nice to have Zope books in both sections, I would
much prefer that bookstores bundle Zope books for discounted prices with
Paperback fiction bestsellers to increase the bredth of Zope's target
audience. ;)

Seriously, though, web apps or programming and development is where these
books should be first, and if they can end up on other sections or
aisle-end-tables, great...

Sean

-----Original Message-----
From: James Johnson [mailto:james@tacomait.com]
Sent: Monday, March 04, 2002 12:32 PM
To: zope@zope.org
Subject: [Zope] Barnes & Nobles Putting Zope Books in the wrong place!
!!!!!


I tend to agree, but sometimes mistakes work out to be blessings 
in disguise. As a network professional it's been nearly impossible 
to convince some other professionals the merits of Zope.
  Now as the original poster said. "The Web app section is huge"  
The networking professional is overwhelmed with so many choices. 
  I'm asking the community is that not sweet marketing?  I bet you 
more professionals will look at the book if it's the only Web app 
server in the networking section.  Let's not get lost in the sea of 
"Web Application" marketing power-houses.
 While zope is an application server.   It can also be called a 
networking system, because I can use it to connect people and 
resources together. 
 My main point is I don't think they have enough money at DC to 
pay B&N for such exclusive placement.  If you can't find Zope in 
any section you can always ask for help finding the right section.

  What we want are the people who never heard of Zope but maybe 
"Web Application".

  If I had a choice it would be both sections, but if I had to choose it 
would be the networking section.... Somebody wants it noticed!
  With this knowledge I think we stand an even better chance 
targeting the network professional on the merits and usage of Zope.
Developers are important, but zope needs to make more headway 
with networking professionals.  This might be the perfect time to 
illustrate the main differences between Zope and other "Web App 
Servers"  That's why its confusing and should belong in both 
sections ;-)
Imho,
-James

p.s.

  I know at first it seems wrong to leave an Web application product 
out of that section if you can't have both sections.  My thoughts are 
that a developer will eventually find the software and tools needed 
to get the job done.  The network pro may not ever look at the 
same section. but if each and every network pro is exposed to 
Zope when they are seeking knowledge in their profession, that is 
power just in being able to hear one say "I've heard of it".  That's 
exactly some of the things I've been dreaming of to happen.


> In retail, product placement is often key to whether or not something
> is sold; this should interest authors and publishers.  I agree that
> this is a mismatch.  


> From: Robert Geiger [mailto:rgeiger@bellsouth.net]
> Sent: Monday, March 04, 2002 7:14 AM
> To: zope@zope.org
> Subject: [Zope] Barnes & Nobles Putting Zope Books in the wrong
> place!!!!!!
> 
> 
> I don't know who knows anybody at B&N, but maybe the authors of the
> ZOPE related books can all call the booksellers and get them to put
> the Zope books in the correct section!
> 
> Currently, B&N keeps the ZOPE books in the Networking systems section,
> a hodge podge of books that have absolutely nothing to do with Web App
> development.
> 
> I brought this to the attention of the section manager, and, although
> he agreed with me, he told me there are other people higher up the
> food chain that decide these things, and that he could not move them. 
> The computer inventory system would have to tell him where to put the
> books.
> 
> There is a Web Development section, and a Languages section.  Either
> one would be more apropos for Zope books.
> 
> The Python section has grown considerably, and if placed in the
> language section, would be within a shelf of the well-browsed python
> language books.
> 
> The Web development section is fairly huge, and mostly related to
> various ASP, PHP, and other tools, and, given it's size, would be
> harder to stand out in, although it would be a more apropriate
> section.  On the plus side, being
> 
> at the END of a section (Z) is a good thing.
> 
> So, after having to browse EVERY section at B&N, and finding Zope in
> the 'wrong' one, I'd like it to be easier for EVERYONE to find these
> books.
> 
> Enough said, just wanting to let somebody know.  I tried, now it's the
> communities turn!
> 


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