[Zope2-migration] Zope3 name

[Joachim Werner]

seb bacon schrieb:
>>Hmm.  That's a characterization i often connect with the worst kind of
>>advertising/marketing missteps.  I don't think or mean to say that
>>anyone here had the intention to be misleading, but i think it would
>>be.  
> 
> 
> What is your view about OS9 - OSX, or Windows 98 -> ME?  Do you think they
> confuse users?

OS X is fine, because X == 10 in latin. Most people get that.

Windows 98 ME XP whatever is extremely confusing ... (but Microsoft 
spends millions of dollars to make sure people understand)

>>And i think it's a sign that the appearance (name) is being
>>given, just a tad, too much consideration - exceeding consideration
>>for, and losing touch with, the basic technical reality.

> Little things like names matter.  That's why companies spend millions on
> rebranding themselves.  It's not because they are dupes.  It is because, done
> properly, it can add real value.

Yes, but not if the new name only adds more confusion, and that's what 
ZCS would do.

> There is a feeling amongst techies that marketing is in some way dishonest. 
> That is emphatically not what is being proposed here.  We are trying to work
> through ways of communicating the situation in such a way that it will be
> understood.

I am not a techie, I have a major in Marketing and sell software. So at 
least I am not completely biased towards the techie view of things.

Joachim