[Zope3-Users] content type name

[Tom Dossis]

How can I associate names for my content types, e.g. 'Custom Document', 
'My Image Type', etc. ?

Also, is there a standard way to do this for standard content, e.g. 
"Folder", "DTML Page", etc. ?

This would correspond to portal_type/meta_type under Zope2.

It appears it could defined via ZCML zope/content/factory/title.  Is 
this the case?  How can I retrieve this?

Thanks
-Tom