[Zope3-Users] Re: Please Guido, pick me, pick me!

[Paul Everitt]

I vote for Joel as Omnipotent Message Autocrat.  Man, this is the most 
fun we've had around here in a while.

Joel, I agree a lot with your points.  A whole lot.  I'll add to your 
list some other things, but that's a useless quibble.  I also think the 
"OS X Tiger" codename thing could pay off, but it's not the central 
issue at this point.  We need to identify Zope 3's raison d'etre and 
talk more about it (IMO), which you started below.

On the whole...anybody providing that Chuck Norris link should 
immediately be elevated to the executive suites.

--Paul

Joel Moxley wrote:
>> The Zope Foundation, which is probably coming pretty darn soon, might
>> help catalyze contributors a bit.  It will own the zope3.org domain,
>> the zope.org domain, and probably lots more, and all of the software.
>>
>> But before or after the foundation, I think small steps are more
>> likely to succeed than grand plans.  Someone writing an impressive
>> brochure-ware site about Zope 3 is going to be easier and more
>> impressive than trying to get folks to agree on a grand Zope 3
>> software site.  Someone assembling some of the word-smithing in this
>> thread might even generate a simple impressive advocacy *page* that
>> could be linked to from the front of zope.org.  I thought Joel's post
>> had some ring to it, for instance.  Whether or not we have a "Zope 3:
>> Rebel Angel" rename :-), it would be great to see Joel or Martin or
>> someone step up to put some advocacy out there.  If I can help with
>> trying to figure out who to ask for what, let me know.
> 
> As I see it, Zope 3's central marketing issue is the lack of a
> coherent online identity.  There needs to be a single place that
> answers the following questions:
> 
> 1) What is Zope 3?
> 2) Why use Zope 3?
> 3) How does Zope 3 compare to competing frameworks?
> 4) How do I get started?
> 
> Largely, this is assembly of the Zope 3 FrontPage, philikon's first
> two chapters, and the "appetizer" quick start guides on worldcookery. 
> However, I would also  love to see a section on the lead developers
> answering Q1-Q3.  And this would be in conjunction with conveying...
> 
> Zope3's shtick:  Zope3 is not flashy.  Zope3 does not put pastel
> colors on its website. Zope3 is the no-nonsense, industrial strength
> platform.  It's where you come when you want to do it right.  It was
> coded with the most rigorous standards by a bunch of hard-nosed sons
> of bitches who don't have time for froofy marketing :).  And so forth.
>  This would come across in lead dev's answering Q1-Q3.
> 
> And finally, the site should demonstrate the "industrial strength"
> quality with examples.  Little snippets from developers of SchoolTool,
> corporate users, and so forth should demonstrate "hey, we're for real,
> and we don't mess around -- you give me an animated screenshots, I
> raise you a XYZ transaction per day uber site".  In a sense, we'd want
> to portray ourselves as the Chuck Norris[1] of web platforms :)
> 
> Bottom line, a coherent online identity would go a long way.  Instead
> of doing some snazzy marketings, let's communicate the character that
> Zope3 does have.  It sounds like zope3.org under ZF might be the ideal
> way to do this,
> 
> As for codenames, this is just one way we could help create a coherent
> online identity.  I certainly think release names would be fun (and
> not distracting to the central "Zope 3" brand we'd want).  Overall, I
> think the time has come for communication of Zope 3 identity to move
> hand in hand with development.
> 
> Joel
> 
> [1] For those not familiar with Chuck Norris, he's a no-nonsense
> martial arts guy and the subject of these very amusing "facts".
> http://www.4q.cc/chuck/index.php?topthirty