[Zope3-Users] Storesonline, Website Design For Ecommerce The Three Things You Must Get Right

[Mister Nice Guy]

*Storesonline, Website Design For Ecommerce The Three Things You Must Get
Right*

If you're planning to sell goods or services online, you'll need an
ecommerce website. As this will be your shop front, your showroom, your
salesman and your cashier, you'll appreciate how important it is.
Essentially, the success of you ecommerce website depends on getting three
factors right - design, usability and search engine optimization.*Storesonline
* provides  these services for the client.

First, let's look at design. Design is important as it influences the
impression your visitor gets of you and your business. Your website should
be attractive and solidly professional. This assures the first time visitor
that you are the right company to do business with.* Storesonline* software
offers you point and click design. In addition, your website should reflect
your brand and mission statement.

Next there's the matter of usability. *Storesonline* software allows for
easy navigation for customers. This determines how easily your visitor can
navigate your site. The first thing you have to consider is the mechanics of
your business model. You have to decide what you want your visitor to do and
then give him clear means to do it.

One factor that promotes clear navigation is making sure all links are well
labeled. For example, "Click here for more details on our refrigerators" is
much more useful that just 'click here' or 'more information'. And your
visitor should always know his location and how to return to your home page.
Remember if your visitor gets lost on your website, he'll just click away,
probably never to return.
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