How about starting with "Zope 3 Toolkit" and then moving to "Zope Toolkit" after a year or so. This "evolutionary" approach may address some of the issues that have been raised: - there would be no sudden disappearance of "Zope 3", eliminating the idea that the "Zope 3" concept is an evolutionary dead-end - it would use the "Zope 3" brand to introduce the concept of the "Toolkit" This approach is used in the retail industry whenever a brand is being repositioned and the brand owner wants to move as many "customers" as possible to the new brand. It retains the value/goodwill associated with the old brand while building value/goodwill for the new brand. Jonathan ----- Original Message ----- From: "Lennart Regebro" <regebro@gmail.com> To: <srichter@cosmos.phy.tufts.edu> Cc: "Tres Seaver" <tseaver@palladion.com>; "Martijn Faassen" <faassen@startifact.com>; <zope-dev@zope.org> Sent: Sunday, April 19, 2009 5:00 AM Subject: Re: [Zope-dev] Defining Zope 3.
On Sun, Apr 19, 2009 at 04:43, Stephan Richter <srichter@cosmos.phy.tufts.edu> wrote:
On Thursday 16 April 2009, Tres Seaver wrote:
I would rather that we stop pushing the "Zope 3" brand now,
I would rather keep the name Zope 3.
That's too bad, as it means that after all this discussion were are back to status quo on the branding situation: Complete and utter confusion. Except possibly that we now with the toolkit are in an even worse position, as it is evident from this thread that we get confusion not only between Zope 2 and Zope 3, Zope and Zope corp, but also between Zope 3 and the Zope Toolkit.
If we keep the name Zope 3, we are still in that confused situation. It will make it hard to get more people to use the Zope technologies, no matter which variant we are talking about.
Obviously, as the Zope 3 release manager it is ultimately up to you do decide what you call the releases, but I thought I would just do this last pleading for getting us out of the branding swamp we are in.
-- Lennart Regebro: Python, Zope, Plone, Grok http://regebro.wordpress.com/ +33 661 58 14 64 _______________________________________________ Zope-Dev maillist - Zope-Dev@zope.org http://mail.zope.org/mailman/listinfo/zope-dev ** No cross posts or HTML encoding! ** (Related lists - http://mail.zope.org/mailman/listinfo/zope-announce http://mail.zope.org/mailman/listinfo/zope )
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