On Sat, 23 Jun 2001, Chris McDonough wrote:
Think of a high-level executive making a decision about buying a content management system like a foreigner on a business trip in a strange land. Everyone is bugging him to eat at their restaurant. He recognizes none of the names of these restaurants, and doesn't really even understand what kind of food each restaurant is selling. But then he sees the McDonald's "golden arches" (MS/IBM).. and he knows that. He knows McDonalds isn't the best food, but it's a safe bet in a foreign country when all he wants to do is eat and move on.
Additionally from what I've seen they dont even get McDonalds' value -- they get standard burgers and some half-baked fries (*cough* Broadvision*cough*OpenMarket*cough*), at a cost that would buy them a week of food at a first class restaurant if only they knew their way around. Put another way, they hope by paying big bucks (and by looking at reports that declare product X as "Best Product Of Y", wonder how much THAT costs) theyre safe from failure. Which is a total mistake. My somewhat bitter 0.02euro. cheers peter. -- _________________________________________________ peter sabaini, mailto: sabaini@niil.at -------------------------------------------------