Another marketing suggestion! :-) Are people with the marketing concept of "Positioning"? There's whole books written about it, but the basic principle is that people can only hold in their head a very simpilfied map of any market-sector. So, you should come up with a "positioning-concept" that helps them relate to your product in an advantageous way, in relation to your competitors - to position you on their mental-map. The CMF has "Content Management in half the time", which I think is a perfect positioning statement! Says everything you want to say in one easily-remembered phrase For Zope, how about "Web Applications in half the time"? Once you decide on a statement, it becomes your catch-phrase, and you use it EVERYWHERE, all the time - on every page of the Zope site, in every DC employee's email sig, etc, etc. HTH. Back to some real work! :-) Cheers, Jon