[Zope] Return values for html display?

So, I have set up some external methods that do some stuff, and I ultimately want to display html from them. However, I find the only way I can do this is to return it from my function. print() seems only to send it to the zserver log. Soooo, my question is, is this by design? Is there some way to get print() to actually shoot html to the page the end user sees? Is there a reason I wouldn't want to do this? -- "Most of us, when all is said and done, like what we like and make up reasons for it afterwards." -- Soren F. Petersen