[Zope] Zope 2.7.0b1 on Windows

Chris McDonough wrote:

envvars). Neither works anymore. Installation is either via rpm, executable, or via "configure; make; make install".

What's the equivalent of this for Windows?

instead there's a zopectl script under UNIX and the system works as a service under Windows.

How do you run Zope NOT as a service on Windows? cheers, Chris