On 06 Aug 2001 19:48:25 +0200, Dieter Maurer wrote:
Michael R. Bernstein writes:
Some distiction needs to be made between the two entities. The separate domain names work so far as they go, but separate logos are needed too, in my opinion.
Do you really believe in logos?
I do not and therefore would not mind when the logos remain the same.
Well, that depends on what you mean by 'believe in logos'. If you mean do I neccessarily do I automatically assume that an entity is reputable because they have a logo, then the answer is no. I do however, view logos as a convenient visual shorthand to signify a brand, and if I trust that brand (based on my past experiences) then that trust does spill over to the visual representation itself. This is what logos are *supposed* to do. Any brand, however, can be undermined by a cynical misapplication of the logo. That is why the most powerful and trusted brands police the use of their marks so diligently. Most importantly, I beleive based on my experience that logos are used as this sort of visual 'memory hook' by most people, whether hackers, Dilberts or PHBs. Therefore, Zope corporation must guard it's own brand (as well as the communities) by maintaining the distinction between the community and the company. Michael Bernstein.