[Zope] Display an image

I am trying load images into my pages. When I open the page it displays an ASCII dump of the image data rather than the actual image. I can view the image by itself but can't pull it into a page. What am I doing wrong? Thanks -Allen <dtml-var standard_html_header> This is the <dtml-var document_id> Document in the <dtml-var title_and_id> Folder. <dtml-var logo.gif> <dtml-var standard_html_footer>