27 Jun
2001
27 Jun
'01
4:41 p.m.
-----Original Message----- From: Jerome Alet [mailto:alet@unice.fr]
Given DC folks' level of participation to this mailing list, this would be very boring, very soon.
OK, perhaps that was a bad example :-) But, then again, that's kinda the point! How many times in your life have you seen "Coca-Cola, it's the real thing"? Are you bored of it? YES! Do you remember it whenever you think of Coke? Probably! A positioning statement works in the same way, but carries more of a message, rather than just a meaningless slogan. Cheers, Jon