Peter Bengtsson wrote:
hoped. But it's still a fact that people don't like to buy something they haven't seen on TV...
Well said! ...OSS failure in a nutshell.
When is Digital Creations going to apply the marketing campaign it needs to gain the "same" status?
The marketing folks are gearing up, but it's a tough thing... there's plenty of ways to waste money doing marketing, and they need to spend wisely. They're smart folks, however, so I have faith that they'll choose the right venues.
I'd love to see Digital Creations at Mobile Business Solution exhibitions just like Vignette for example.
Well, we did exhibit at Internet World(?), and recieved a Best of Show award if that means anything. There's a list of shows that DC is planning to go to here: http://www.digicool.com/news/tradeshows/view
Or just say "we're into e-this and e-that and we store everything in XML-this and XML-that".
The more "e" words and "XML" words the better the product! (sure)
Well, I think that's part of it (unforunately), but the bigger part of it is having an audience consisting of people with money to spend, regardless of the buzzwords du jour. - C