[Zope] Guidelines for showing most exciting things of Zope?

Hi, When I tell people about Zope and give a demo, at the end, I always realise that I could have told this and that and that I forgot this and that. Now, has somebody already prepared some things which could be used as a practical guideline when presenting Zope to outsiders? If not, what do you think would need to be told to convince people that it's worth looking at it by themselfs? Do people think such a practical guideline would be usefull? Tom.