[Zope] images and HTML code in a product

I'm quite new with Zope, so I apologize if this question is trivial. I am writing a product which generates HTML pages with references to a large number of images and HTML files. I would rather not duplicate these images and files in each instance of the product, but have them reside in the 'Products' directory itself. How can I 'publish' these files from the 'Products' directory, so that they can be found by every product instance through the acquisition process. gregory (greg@gpy.com)