[Zope] path to argument rewrite

howdy. i'm writing a zope page that generates dynamic content based on the query string in the URL. for example: http://index_html?content=introduction is different from http://index.html?content=contact some search engines have trouble indexing pages by query strings. a common way around this is to use a path instead of a query string in the URL and rewrite the path as a query string. so: http://index_html/content/introduction is rewritten as http://index_html?content=introduction by the webserver. i know how to use a rewrite rule in apache to do this. i've heard that this is doable in Zope. but i can't find any documentation on how to do this. can anyone help? thanks!