FW: Re: [Zope] A Tale from IBM land...
And again! It was late! :-) -----Original Message----- From: Jon Edwards [mailto:jon@pcgs.freeserve.co.uk] Sent: 27 June 2001 00:50 To: Zope-Cmf Subject: RE: Re: [Zope] A Tale from IBM land... How about some docs (or even utilities) on how to convert from Broadvision/Vignette/Microsoft CMS to Zope "in 5 easy steps"? ...and back again! According to this article -http://www.joelonsoftware.com/stories/storyReader$122 - you need to provide a simple entry AND exit-strategy for potential customers. Knowing that they're not going to be "locked-in" is very reassuring, and makes it more likely they will try Zope out. Well, it made sense to me, YMMV :-) Cheers, Jon
Another marketing suggestion! :-) Are people with the marketing concept of "Positioning"? There's whole books written about it, but the basic principle is that people can only hold in their head a very simpilfied map of any market-sector. So, you should come up with a "positioning-concept" that helps them relate to your product in an advantageous way, in relation to your competitors - to position you on their mental-map. The CMF has "Content Management in half the time", which I think is a perfect positioning statement! Says everything you want to say in one easily-remembered phrase For Zope, how about "Web Applications in half the time"? Once you decide on a statement, it becomes your catch-phrase, and you use it EVERYWHERE, all the time - on every page of the Zope site, in every DC employee's email sig, etc, etc. HTH. Back to some real work! :-) Cheers, Jon
For Zope, how about "Web Applications in half the time"?
Very interesting topic. For "marketing purposes" I always start at the other end: "Web Application twice as much for the same price" meaning that since the development time is so low, you get more spare time to add more features etc. A serious client doesn't want to hear: "we've found a loophole to finish your project real quick" Then it's better to say: "we've got a good platform of tools to be able to product more things in the same time" Peter
-----Original Message----- From: Jerome Alet [mailto:alet@unice.fr]
Given DC folks' level of participation to this mailing list, this would be very boring, very soon.
OK, perhaps that was a bad example :-) But, then again, that's kinda the point! How many times in your life have you seen "Coca-Cola, it's the real thing"? Are you bored of it? YES! Do you remember it whenever you think of Coke? Probably! A positioning statement works in the same way, but carries more of a message, rather than just a meaningless slogan. Cheers, Jon
participants (3)
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Jerome Alet -
Jon Edwards -
Peter Bengtsson