Hi, I am involved to integrate one search engine in our portal using Zope. What is a best solution for showing car's advertisement when user looking for car, finance advertisement logo when users searching for finance infos,.... Is there any simple way to do this logo selection based on search string in Zope? any suggestion? Cheers, __________________________________________________ Do You Yahoo!? Talk to your friends online with Yahoo! Messenger. http://im.yahoo.com
Marc, You may want to look at http://www.realmedia.com or http://www.netperceptions.com. Marc DANAI wrote:
Hi,
I am involved to integrate one search engine in our portal using Zope.
What is a best solution for showing car's advertisement when user looking for car, finance advertisement logo when users searching for finance infos,....
Is there any simple way to do this logo selection based on search string in Zope?
any suggestion?
Cheers, __________________________________________________ Do You Yahoo!? Talk to your friends online with Yahoo! Messenger. http://im.yahoo.com
_______________________________________________ Zope maillist - Zope@zope.org http://lists.zope.org/mailman/listinfo/zope ** No cross posts or HTML encoding! ** (Related lists - http://lists.zope.org/mailman/listinfo/zope-announce http://lists.zope.org/mailman/listinfo/zope-dev )
-- Chris McDonough - Digital Creations, Inc. Publishers of Zope - http://www.zope.org
Chris, Are you saying that realmedia and netperceptions do their stuff using Zope? I've scanned their pages and can't find evidence of that. Or are you saying to go with a non-zope approach? Seems like the non-zope way might be more expensive, for a small site. -Jeff Rush On Mon, 13 Mar 2000 10:52:34 -0500, Chris McDonough wrote:
Marc,
You may want to look at http://www.realmedia.com or http://www.netperceptions.com.
Marc DANAI wrote:
Hi,
I am involved to integrate one search engine in our portal using Zope.
What is a best solution for showing car's advertisement when user looking for car, finance advertisement logo when users searching for finance infos,....
Is there any simple way to do this logo selection based on search string in Zope?
any suggestion?
Cheers, __________________________________________________ Do You Yahoo!? Talk to your friends online with Yahoo! Messenger. http://im.yahoo.com
_______________________________________________ Zope maillist - Zope@zope.org http://lists.zope.org/mailman/listinfo/zope ** No cross posts or HTML encoding! ** (Related lists - http://lists.zope.org/mailman/listinfo/zope-announce http://lists.zope.org/mailman/listinfo/zope-dev )
-- Chris McDonough - Digital Creations, Inc. Publishers of Zope - http://www.zope.org
_______________________________________________ Zope maillist - Zope@zope.org http://lists.zope.org/mailman/listinfo/zope ** No cross posts or HTML encoding! ** (Related lists - http://lists.zope.org/mailman/listinfo/zope-announce http://lists.zope.org/mailman/listinfo/zope-dev )
Marc DANAI wrote:
What is a best solution for showing car's advertisement when user looking for car, finance advertisement logo when users searching for finance infos,....
Is there any simple way to do this logo selection based on search string in Zope?
I don't *think* there is canned solution to this in Zope, though I haven't looked at any of the banner products yet. But in principle it is simple enough: the page that is responding to the search query has access to all the search variables, so it can decide which banner to include based on those keywords. For a simple banner list, dtml-if logic would be sufficient. But you probably really want it integrated with a complete banner product. In about two months I'm going to have to implement this for a client. I'm expecting to add it to one of the banner products if they don't support it already by then <grin>. --RDM
I'm not sure what Chris meant, but it seems like you could do what Marc wants pretty simply using ZCatalog. Just set up a catalog that indexes the ads by keyword or title that matches the desired search. Then, when presenting the search results, pick an appropriate ad from the Catalog... Kevin ----- Original Message ----- From: "Jeff Rush" <jrush@taupro.com> To: "Chris McDonough" <chrism@digicool.com> Cc: <zope@zope.org> Sent: Monday, March 13, 2000 2:30 PM Subject: Re: [Zope] Banner + search engine + Zope
Chris,
Are you saying that realmedia and netperceptions do their stuff using Zope? I've scanned their pages and can't find evidence of that. Or are you saying to go with a non-zope approach? Seems like the non-zope way might be more expensive, for a small site.
-Jeff Rush
On Mon, 13 Mar 2000 10:52:34 -0500, Chris McDonough wrote:
Marc,
You may want to look at http://www.realmedia.com or http://www.netperceptions.com.
Marc DANAI wrote:
Hi,
I am involved to integrate one search engine in our portal using Zope.
What is a best solution for showing car's advertisement when user looking for car, finance advertisement logo when users searching for finance infos,....
Is there any simple way to do this logo selection based on search string in Zope?
any suggestion?
No. We just don't have a banner ad product that does targeting. RealMedia does a very good job of targeting. It's not (terribly) cheap, but it does have lots of features. NetPerceptions can help if you spend lots of time and $. It's not a banner ad system in itself, but a collaborative filtering engine that you can produce recommendations with. This can help in ad targeting. It's incredibly expensive. And yes, I would say to go with a non-Zope approach right now unless you're willing to put in the time to write an ad targeting and delivery system yourself. We'd love to see such a beast, but done properly its a fairly complex and time-consuming undertaking. We've chosen to recommend off the shelf systems for a couple customers rather than building our own so far.
Chris,
Are you saying that realmedia and netperceptions do their stuff using Zope? I've scanned their pages and can't find evidence of that. Or are you saying to go with a non-zope approach? Seems like the non-zope way might be more expensive, for a small site.
-Jeff Rush
On Mon, 13 Mar 2000 10:52:34 -0500, Chris McDonough wrote:
Marc,
You may want to look at http://www.realmedia.com or http://www.netperceptions.com.
Marc DANAI wrote:
Hi,
I am involved to integrate one search engine in our portal using Zope.
What is a best solution for showing car's advertisement when user looking for car, finance advertisement logo when users searching for finance infos,....
Is there any simple way to do this logo selection based on search string in Zope?
any suggestion?
-- Chris McDonough - Digital Creations, Inc. Publishers of Zope - http://www.zope.org
Chris McDonough wrote:
No. We just don't have a banner ad product that does targeting.
...
And yes, I would say to go with a non-Zope approach right now unless you're willing to put in the time to write an ad targeting and delivery system yourself. We'd love to see such a beast, but done properly its a fairly complex and time-consuming undertaking. We've chosen to recommend off the shelf systems for a couple customers rather than building our own so far.
I am currently adding this to my BannerClass foundation. I expect to have this out in the next month or so. As to how well it will work, that is up in the air at the moment. <dtml-alert type=semi-vaporware> "ZBanner System" (or whatever the final name will be) currently is capable of hit/click tracking, verification of banner validity based upon time (after, until, or during a date range), a set variable by management, hitcount, and clickcount (I think that's all of them). It also has preference capability (ad weighting). It also supports ad style and type (where style is button, vertical banner, and horizontal banner; and type is 'integrated', 'remote', 'local'). In the near future it will be able to call ads based upon keywords passed to it. So, why is this not yet fully available you ask? The feature I haven't mentioned yet. Database independance. Basically, I want to get it set up to where you can store your banners in the ZODB, and RDBMS, localfs, whatever. So far, I have a good foundation, but need to pin down the API better. WHen it comes out, I want to include an example implementation or two. As soon as my test ZServer works properly again, I'll be able to progress faster. </dtml-alert> And now we return you to your regularly scheduled thread ... -- In flying I have learned that carelessness and overconfidence are usually far more dangerous than deliberately accepted risks. -- Wilbur Wright in a letter to his father, September 1900
Bill, do you mean that you're thinking of enabling the product to serve ads based on visitor "profile" (such as originating IP address, domain, time-of-day, browser, etc)? Bill Anderson wrote:
Chris McDonough wrote:
No. We just don't have a banner ad product that does targeting.
...
And yes, I would say to go with a non-Zope approach right now unless you're willing to put in the time to write an ad targeting and delivery system yourself. We'd love to see such a beast, but done properly its a fairly complex and time-consuming undertaking. We've chosen to recommend off the shelf systems for a couple customers rather than building our own so far.
I am currently adding this to my BannerClass foundation. I expect to have this out in the next month or so. As to how well it will work, that is up in the air at the moment.
<dtml-alert type=semi-vaporware> "ZBanner System" (or whatever the final name will be) currently is capable of hit/click tracking, verification of banner validity based upon time (after, until, or during a date range), a set variable by management, hitcount, and clickcount (I think that's all of them). It also has preference capability (ad weighting).
It also supports ad style and type (where style is button, vertical banner, and horizontal banner; and type is 'integrated', 'remote', 'local'). In the near future it will be able to call ads based upon keywords passed to it.
So, why is this not yet fully available you ask? The feature I haven't mentioned yet. Database independance. Basically, I want to get it set up to where you can store your banners in the ZODB, and RDBMS, localfs, whatever. So far, I have a good foundation, but need to pin down the API better. WHen it comes out, I want to include an example implementation or two. As soon as my test ZServer works properly again, I'll be able to progress faster. </dtml-alert>
And now we return you to your regularly scheduled thread ...
-- In flying I have learned that carelessness and overconfidence are usually far more dangerous than deliberately accepted risks. -- Wilbur Wright in a letter to his father, September 1900
_______________________________________________ Zope maillist - Zope@zope.org http://lists.zope.org/mailman/listinfo/zope ** No cross posts or HTML encoding! ** (Related lists - http://lists.zope.org/mailman/listinfo/zope-announce http://lists.zope.org/mailman/listinfo/zope-dev )
-- Chris McDonough Digital Creations, Inc. Zope - http://www.zope.org
Chris McDonough wrote:
Bill, do you mean that you're thinking of enabling the product to serve ads based on visitor "profile" (such as originating IP address, domain, time-of-day, browser, etc)?
Time of day can certainly be done. Shouldn't be that difficult to test by IP, domain and browser, thoigu I admit I hadn't thought of them. Basically, when called, a banner tests's it's validity agfainst a set of rules, and those banners that pass are put into a list. that list is built using weight, and the weights could be modified at runtime based upon things such as keywords or other tests. Bill -- In flying I have learned that carelessness and overconfidence are usually far more dangerous than deliberately accepted risks. -- Wilbur Wright in a letter to his father, September 1900
I have a bunch of really bad Python code sitting around here that tries to do same. I can't even remember how it does it. It's got no docs and isn't even a working Zope product. I doubt it will help much. But I can send it to you if you'd like. Bill Anderson wrote:
Chris McDonough wrote:
Bill, do you mean that you're thinking of enabling the product to serve ads based on visitor "profile" (such as originating IP address, domain, time-of-day, browser, etc)?
Time of day can certainly be done. Shouldn't be that difficult to test by IP, domain and browser, thoigu I admit I hadn't thought of them.
Basically, when called, a banner tests's it's validity agfainst a set of rules, and those banners that pass are put into a list. that list is built using weight, and the weights could be modified at runtime based upon things such as keywords or other tests.
Bill
-- In flying I have learned that carelessness and overconfidence are usually far more dangerous than deliberately accepted risks. -- Wilbur Wright in a letter to his father, September 1900
_______________________________________________ Zope maillist - Zope@zope.org http://lists.zope.org/mailman/listinfo/zope ** No cross posts or HTML encoding! ** (Related lists - http://lists.zope.org/mailman/listinfo/zope-announce http://lists.zope.org/mailman/listinfo/zope-dev )
-- Chris McDonough - Digital Creations, Inc. Publishers of Zope - http://www.zope.org
participants (6)
-
Bill Anderson -
Chris McDonough -
Jeff Rush -
Kevin Dangoor -
Marc DANAI -
R. David Murray