Walter said:

Amazon has taught us all a lot about how eCommerce sites can adapt dynamically to user preferences and choices in such a way as to sell more stuff WHILE building stronger customer relationships

Maybe it isn't obvious while wrestling with the next major Content Management contract that personalizatin a la Amazon is relevant, but consider the possibilities. Even if the goal of CBSNewYork.com isn't selling more CBSs, or NewYorks, there can still be aspects of personalization to deploy. Wouldn't the frequent flyer be tickled if the site noticed after a few visits that VisitorX always hits the weather page, and offers to add a link to save a few clicks? Making this sort of thing painless to implement will get everyone closer to the goal. Later, Jerry S.