[Zope-dev] Defining Zope 3.

[Tres Seaver]

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Jonathan (dev101) wrote:
> How about starting with "Zope 3 Toolkit" and then moving to "Zope Toolkit" 
> after a year or so.
> 
> This "evolutionary" approach may address some of the issues that have been 
> raised:
> 
> - there would be no sudden disappearance of "Zope 3", eliminating the idea 
> that  the "Zope 3" concept is an evolutionary dead-end
> 
> - it would use the "Zope 3" brand to introduce the concept of  the "Toolkit"
> 
> This approach is used in the retail industry whenever a brand is being 
> repositioned and the brand owner wants to move as many "customers" as 
> possible to the new brand. It retains the value/goodwill associated with the 
> old brand while building value/goodwill for the new brand.

- -1.  As a branding choice (as opposed to a technology), "Zope 3" *is* a
dead-end:  it implies a strategy (replacing Zope 2) which we no longer
believe in.  I think the consequences of the brand confusion are hard
for those uf us "inside" to estimate, but they are far from trivial.

Continuing to "push" that brand is confusing to outsiders, who don't
understand why anyone would still be using "Zope 2" four years after the
first release of "Zope 3".  The folks who are using "Zope 3" can
certainly cope with a split / rename.


Tres.
- --
===================================================================
Tres Seaver          +1 540-429-0999          tseaver at palladion.com
Palladion Software   "Excellence by Design"    http://palladion.com
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