[Zope-dev] Defining Zope 3.

[Jonathan (dev101)]

How about starting with "Zope 3 Toolkit" and then moving to "Zope Toolkit" 
after a year or so.

This "evolutionary" approach may address some of the issues that have been 
raised:

- there would be no sudden disappearance of "Zope 3", eliminating the idea 
that  the "Zope 3" concept is an evolutionary dead-end

- it would use the "Zope 3" brand to introduce the concept of  the "Toolkit"

This approach is used in the retail industry whenever a brand is being 
repositioned and the brand owner wants to move as many "customers" as 
possible to the new brand. It retains the value/goodwill associated with the 
old brand while building value/goodwill for the new brand.


Jonathan


----- Original Message ----- 
From: "Lennart Regebro" <regebro at gmail.com>
To: <srichter at cosmos.phy.tufts.edu>
Cc: "Tres Seaver" <tseaver at palladion.com>; "Martijn Faassen" 
<faassen at startifact.com>; <zope-dev at zope.org>
Sent: Sunday, April 19, 2009 5:00 AM
Subject: Re: [Zope-dev] Defining Zope 3.


> On Sun, Apr 19, 2009 at 04:43, Stephan Richter
> <srichter at cosmos.phy.tufts.edu> wrote:
>> On Thursday 16 April 2009, Tres Seaver wrote:
>>> I would rather that we stop pushing the "Zope 3" brand now,
>>
>> I would rather keep the name Zope 3.
>
> That's too bad, as it means that after all this discussion were are
> back to status quo on the branding situation: Complete and utter
> confusion. Except possibly that we now with the toolkit are in an even
> worse position, as it is evident from this thread that we get
> confusion not only between Zope 2 and Zope 3, Zope and Zope corp, but
> also between Zope 3 and the Zope Toolkit.
>
> If we keep the name Zope 3, we are still in that confused situation.
> It will make it hard to get more people to use the Zope technologies,
> no matter which variant we are talking about.
>
> Obviously, as the Zope 3 release manager it is ultimately up to you do
> decide what you call the releases, but I thought I would just do this
> last pleading for getting us out of the branding swamp we are in.
>
> -- 
> Lennart Regebro: Python, Zope, Plone, Grok
> http://regebro.wordpress.com/
> +33 661 58 14 64
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