[Zope] why use zope?

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hi all,

firstly, it's not me asking that question.  it's the users.  here's the
situation.:

we have developed a ZClass that caters for the publishing/serving of news items.
 we already have contents done in quark, pagemaker and other formats.  users
(editorial) currently cut and paste from the source.  

when the users saw that they have to cut and paste, they asked why?  and they
pointed to frontpage, pagemill, etc as a solution.

now, we don't want that, but how can we explain the benefit of zope over the
others.  i have read the zope against cf, vignette thread, but that's too high
level for the users to grasp, me think.

so, really, what's the benefit of using zope instead of the others; esp for the
non-techies.

p/s - maybe it's our failure in providing a better solution in exporting
contents from window$ apps that cause this question.  help, pointers, docs,
welcomed.

 -- 
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