[Zope] A Tale from IBM land...

[Jerome Alet]

On Mon, 25 Jun 2001, Stephan Goeldi wrote:

> > > What do others think of the idea of a glossy brochure (like 4 pages)
> > > which can be used as a handout about zope for decision makers?  Nothing
> > > academic, just pure marketing speak.  Heavy on buzzwords, short on
> > > (technical) information, but nice to look at.
> >
> >No photoshop documents, but there are PDFs at:
> >
> >   http://www.digicool.com/products
> 
> These are not 'short on technical information'. In fact, they are good for 
> IT people, but most decision makers wont understand them.
> 
> Have a look at the Windows XP and Office XP marketing. It is the same 
> content as it was for Windows 95, 98 and ME: They claim that you can connect 
> to the internet (wow!) and that it is intuitive. No technical stuff and 
> nothing new under the sun.

I agree 100%, and I had an idea for the brochure:

Why not create a Zope site which would ask for your own logo as an image
file and your addresses, phone, fax, language, a personnal text, etc...
and then generates automatically the glossy brochure adapted to your
language and personnal (or corporate) information in PDF format, with both
the standardized Zope marketing text and your own ? Then you'd only have
to download, print and distribute it.

I think that doing this with Zope and ReportLab is relatively easy, plus
this would also permit to know a more or less complete list of Zope
professionnals and how to reach them. 

And we could also put a message on the brochure, like: "This document was
made with Zope".

Any comment ?

bye,

Jerome Alet